Terms of Use — Crowly

Version: 1.1 Last updated: July 8, 2026

⚠️ DRAFT — English translation for reference only. This is an unofficial translation of the Portuguese Terms of Use and has not been reviewed for legal adequacy in any jurisdiction. The Portuguese version governs and prevails in case of any conflict. This document references Brazilian law (Consumer Protection Code – CDC, LGPD, Civil Code, Internet Civil Framework) and a Brazilian venue; consumer-rights, governing-law, and jurisdiction provisions — and the currency in which plans are billed — must be reviewed and adapted by qualified counsel before this English version is published or relied upon for an international audience. Do not treat this as final.

This document ("Terms of Use" or "Terms") governs the relationship between Crowly (hereinafter "Crowly", "we", or "our"), a platform operated by the owner identified in Clause 14, and the user or company that accesses or contracts the services (hereinafter "Client", "User", or "you").

By accessing, registering, or using Crowly, you declare that you have read, understood, and fully accepted these Terms. If you do not agree, do not use the Platform.

1. Definitions

Platform: the Crowly system, made available at gocrowly.com (formerly crowly.com.br) and its subdomains, including pages, dashboards, APIs, and integrations.
Account: the individual registration of a User, tied to an email address or Google account.
Company: the legal entity represented by the User and registered on the Platform for monitoring purposes.
Plan: the subscription tier contracted (Free, Pro, or Pro+).
Credit: an internal processing unit used to run queries against artificial intelligence models.
User Content: data, queries, brands, descriptions, and other information entered into the Platform by the User.

2. Registration and Account

2.1. To use the Platform, the User must create an Account by providing truthful, complete, and up-to-date information, via email/password or Google account authentication.

2.2. The User declares that they are at least 18 (eighteen) years of age and have full legal capacity to contract. The Platform is not intended for minors.

2.3. The Account is personal and non-transferable. The User is solely responsible for the confidentiality of their credentials and for all activity carried out under their Account.

2.4. When registering a Company, the User declares that they are authorized to represent it and to enter its information into the Platform. The commercial contract relating to paid Plans is entered into with the registered Company, with the User acting as the authorized representative for that engagement.

2.5. Crowly may refuse, suspend, or terminate registrations that contain false or duplicate information or that violate these Terms.

3. Description of the Service

3.1. Crowly is a platform for monitoring and optimizing the visibility of brands in responses generated by artificial intelligence models (LLMs), including, but not limited to, ChatGPT, Gemini, Perplexity, and Claude.

3.2. Depending on the contracted Plan, the service includes: periodic execution of queries against LLMs, brand-mention analysis, competitor comparison, visualization dashboards, action recommendations, and related features.

3.3. Crowly does not guarantee positioning, ranking, number of mentions, or any specific result in AI model responses. Visibility in LLMs depends on factors outside Crowly's control, including, but not limited to, algorithmic and editorial decisions by AI providers, training data, model changes, and variations inherent to probabilistic systems.

3.4. Crowly may modify, expand, restrict, or discontinue features at any time, with notice to Users by email or on the Platform itself where the change is material.

3.5. Right to change AI providers and monitoring features. Crowly relies on third-party services (artificial intelligence model providers) that are outside its control. Crowly may, at any time and at its sole discretion, add, remove, replace, switch, or discontinue the use of any artificial intelligence model used on the Platform, including, by way of example, ChatGPT (OpenAI), Gemini (Google), Perplexity, Claude (Anthropic), or any other present or future model, without this constituting a breach of contract or giving rise to any right to compensation or refund, subject to the following:

(a) if an AI provider becomes unavailable, ceases operations, changes its terms of use in a manner incompatible with Crowly's operation, prohibits the use of its services for the purpose Crowly pursues, or raises its prices to an unviable level, Crowly may immediately stop using that provider;
(b) Crowly will seek, whenever technically feasible, to replace unavailable providers with equivalent alternatives, but does not guarantee continued monitoring of any specific LLM;
(c) the unavailability or replacement of an AI provider constitutes a fortuitous event or force majeure for the purposes of these Terms (Clause 13.9), with full application of the liability limitations in Clause 9.

3.6. No commitment to a specific provider. The User acknowledges that contracting a Plan does not include any guarantee of coverage of any specific LLM, model, provider, or version. The list of LLMs actually monitored at any given time is merely indicative and may vary.

4. Plans, Pricing, and Payment

4.1. Crowly offers the following Plans:

Free: limited access, free of charge.
Pro: R$ 129.00 (one hundred twenty-nine reais) per month, monitoring of 1 (one) Company.
Pro+: R$ 219.00 (two hundred nineteen reais) per month, monitoring of up to 3 (three) Companies.

[Review note: amounts are stated in Brazilian reais (BRL), matching current billing. If plans are billed in another currency for this locale, the amounts and currency here must be updated to match the actual charge.]

4.2. Amounts are in Brazilian reais, charged monthly, with automatic renewal. Payment processing is handled by Stripe, Inc. ("Stripe"), via credit card.

4.3. By contracting a paid Plan, the User expressly authorizes recurring charges to the credit card provided, until cancellation as set out in Clause 5.

4.4. Crowly may adjust Plan prices with at least 30 (thirty) days' prior notice by email. The User may cancel the subscription at no cost before the new price takes effect; continued use after the adjustment takes effect implies acceptance.

4.5. In the event of non-payment, access to the features of the contracted Plan may be suspended after failed charge attempts, upon notice to the User.

5. Cancellation and Refund

5.1. Right of withdrawal (Brazilian Consumer Protection Code – CDC, art. 49): An individual (natural person) User who contracts a paid Plan may cancel the contract within 7 (seven) calendar days from the date of the initial engagement, with a full refund of the amount actually paid, without any need for justification, processed in accordance with Clause 5.5.

5.2. For Companies (legal entities), the 7-day cancellation right is extended as a commercial courtesy by Crowly, subject to the same deadlines and procedures.

5.3. After the 7-day period, the User may cancel the subscription at any time through the Account settings. Cancellation stops automatic renewal, and access to paid features remains active until the end of the billing cycle already paid for.

5.4. There is no pro-rata refund for cancellations made after the period in Clause 5.1, except as otherwise required by law or in the event of discontinuation of the Platform (Clause 11.2).

5.5. How refunds are processed. Refunds provided for in these Terms are processed through the payment provider used for the original charge (Stripe), using the same payment method used by the User, subject to the following:

(a) the amount to be refunded is calculated on the amount actually paid in the original charge, after applying coupons, discounts, promotional credits, or granted benefits. For example, if the R$ 129.00 Plan was purchased with a 50% discount coupon (amount paid of R$ 64.50), the refund is calculated proportionally on R$ 64.50, not on R$ 129.00;
(b) coupons, promotional credits, and discounts used do not convert into an additional cash refund, nor do they give rise to any right to compensation;
(c) the refund is processed by Crowly within 10 (ten) business days of the request or of the effective discontinuation date;
(d) after Crowly processes the reversal, the credit may take an additional 5 (five) to 30 (thirty) days to appear on the card statement, depending on the timelines of the issuing bank and the card network, over which Crowly has no control;
(e) if the original charge cannot be reversed through the payment provider (notably when the provider's maximum reversal window — currently 180 days from the date of the original charge — has passed), Crowly will offer a reasonable alternative means of return, which may occur via bank transfer to an account held by the User, net of any bank operation costs.

6. Acceptable Use

6.1. The User is prohibited from:

(a) using the Platform for unlawful, fraudulent, defamatory purposes, or purposes that violate the rights of third parties;
(b) attempting to access unauthorized areas, reverse-engineering, decompiling, copying, or reproducing the source code or structure of the Platform;
(c) scraping, automating requests beyond the limits of the contracted Plan, or otherwise overloading the infrastructure;
(d) entering into the Platform sensitive personal data, data of minors under 18, or content that violates data-protection law, copyright, trademarks, or other third-party rights;
(e) reselling, sublicensing, assigning, or sharing the Account with third parties;
(f) entering queries intended to manipulate, attack, disparage, or harm third-party brands;
(g) using the Platform to generate misleading content, spam, or disinformation.

6.2. Violation of these rules authorizes Crowly to suspend or terminate the Account without prior notice, without prejudice to any applicable legal measures.

6.3. Usage audit. In the event of a reasonable suspicion of a violation of these Terms — notably the situations set out in items (a) through (g) of Clause 6.1 — Crowly may audit the usage records of the User's Account, including access logs, executed queries, request volume, behavior patterns, and other technical information strictly necessary for the investigation. The audit will be limited to the minimum necessary to verify compliance with these Terms and will respect the provisions of the Privacy Policy. The User agrees to cooperate with any requests for information in the context of an audit, under penalty of immediate suspension of the Account.

7. Intellectual Property

7.1. The Crowly Platform, including its logo, brand, layout, source code, texts, design, structure, database, and features, is the exclusive property of the owner of Crowly (identified in Clause 14) or is validly licensed, and is protected by applicable intellectual property and copyright law.

7.2. Access to the Platform grants the User a limited, non-exclusive, non-transferable, and revocable license to use it, restricted to the contracted Plan and to the purpose set out in these Terms.

7.3. The User retains all rights to the User Content entered into the Platform. By entering Content, the User grants Crowly a non-exclusive, worldwide, royalty-free license to process such Content solely for the purpose of providing the contracted service and for aggregated and anonymous analysis.

7.4. Crowly may use aggregated and anonymized data about Platform usage for statistical purposes, product improvement, institutional communication, and promotion, without identifying Users or Companies.

7.5. Use of the Company as a case study and commercial reference. By contracting a paid Plan, the Company authorizes Crowly to publicly mention the Company's name and logo in marketing materials, the institutional website, social media, commercial proposals, decks, and other communications, solely for commercial reference purposes (client lists, case studies, consented testimonials). This authorization:

(a) does not include the use of confidential data, internal metrics, the Company's specific results, or any confidential information without the Company's prior approval in each case;
(b) may be revoked at any time by the Company, by request via email to contato@gocrowly.com, with prospective effect (it does not apply retroactively to already-published materials);
(c) is granted on a free and non-exclusive basis, valid for the term of the engagement and for a further 24 (twenty-four) months after termination, after which the authorization automatically expires unless renewed.

8. Communications

8.1. Upon registering, the User agrees to receive, at the registered email, communications related to the service, including:

(a) transactional notices (billing, service changes, security, support) — based on the performance of the contract;
(b) product updates, Crowly news, and offers related to the service — based on Crowly's legitimate interest in maintaining a relationship with its Users.

8.2. Every communication email contains a link for immediate unsubscribe from the communications described in item 8.1 (b). Transactional notices cannot be turned off for the duration of the contractual relationship.

9. Limitation of Liability

9.1. The Platform is provided "as is" and "as available", without any express or implied warranties, including, but not limited to, warranties of fitness for a particular purpose, uninterrupted availability, error-free operation, or commercial results.

9.2. Crowly is not responsible for:

(a) business decisions made by the User or the Company based on data, dashboards, or recommendations from the Platform;
(b) variations in brand visibility, ranking, or mentions in LLM responses;
(c) interruptions, failures, delays, or unavailability caused by third parties, including AI providers, cloud infrastructure (Supabase, Cloudflare), and payment processors (Stripe);
(d) loss of Content resulting from misuse of the Account by the User or from failure to comply with the guidelines in these Terms;
(e) indirect damages, lost profits, loss of opportunity, loss of revenue, loss of reputation, or moral/non-material damages arising from the use of or inability to use the Platform.

9.3. Without prejudice to any applicable mandatory public-order rules, Crowly's total and aggregate liability for any claim related to the Platform is limited to the lesser of: (i) the amount actually paid by the User or the Company in the 3 (three) months preceding the event giving rise to the claim, or (ii) R$ 1,000.00 (one thousand reais). This limitation applies cumulatively to all claims, actions, damages, and losses relating to the same User or Company, regardless of the number or nature of the demands.

9.4. Express and exhaustive exclusion of indirect damages and lost profits. In any event and to the maximum extent permitted by applicable law, Crowly will not be liable for the following categories of damages, even if advised of the possibility of their occurrence:

(a) lost profits of any nature;
(b) loss of business opportunity, contracts not concluded, proposals lost;
(c) loss of revenue, turnover, market share, or clients;
(d) loss of reputation, image, or brand value;
(e) moral/non-material damages arising from the use of or inability to use the Platform;
(f) indirect, special, consequential, incidental, or punitive damages;
(g) business, commercial, marketing, operational, strategic, or any other decisions made by the User, the Company, or third parties based on data, dashboards, metrics, recommendations, insights, AI-generated narratives, competitor comparisons, or any other Platform content;
(h) loss of data resulting from failure of third-party infrastructure providers, cyberattack, fortuitous event, or force majeure;
(i) cover or replacement costs of the Crowly service by alternatives, whether internal or third-party.

9.5. Risk assumed by the User. The User and the Company expressly acknowledge that use of the Platform is at their own account and risk, and that every decision made based on Crowly is their own decision. The Platform is a decision-support tool; it does not replace critical analysis, professional judgment, or specialized advice. Recommendations, insights, and narratives that the Platform may display are merely suggestive and must not be interpreted as marketing, legal, commercial, financial, or any other kind of advice.

9.6. Service availability and service credit as the sole remedy. Crowly will use reasonable efforts to keep the Platform available but does not guarantee any minimum uptime, uninterrupted continuity, or absence of performance degradation. Should the Platform become fully or substantially unavailable for a continuous period exceeding 72 (seventy-two) hours due solely to a failure attributable to Crowly, the paying User will be entitled, as their sole and exclusive remedy, to:

(a) a service credit equal to 1 (one) additional day of subscription for every 24 (twenty-four) hours of unavailability exceeding the 72-hour threshold, up to a maximum of 30 (thirty) additional days per event;
(b) the credit is granted as an extension of the current billing cycle, without conversion into cash, transfer, or retroactive discount;
(c) the credit must be requested by the User within 15 (fifteen) days after service is restored, by email to contato@gocrowly.com, under penalty of forfeiture;
(d) no credit is due for unavailability arising from: scheduled maintenance (with reasonable prior notice); fortuitous event or force majeure (Clause 13.9); failures of AI providers, cloud infrastructure, or payment processors; acts or omissions of the User; connectivity problems on the User's network; or discontinuation of the Platform (Clause 11.2).

The service credit provided for in this Clause 9.6 fully replaces any other form of remedy for unavailability, except in the event of total discontinuation of the Platform (Clause 11.2).

10. Indemnification

10.1. The User and the Company undertake to indemnify and hold harmless Crowly, its owner, and any collaborators from any claim, action, loss, cost, or expense (including reasonable attorneys' fees) arising from:

(a) violation of these Terms by the User or the Company;
(b) violation of third-party rights (including copyright, trademarks, privacy, or personality rights) through Content entered into the Platform;
(c) use of the Platform for unauthorized, unlawful purposes, or purposes contrary to these Terms.

11. Suspension, Termination, and Discontinuation of the Platform

11.1. Termination of an individual Account. Crowly may suspend or terminate a User's Account at any time, with prior notice where possible, in the event of:

(a) breach of these Terms;
(b) non-payment;
(c) legal determination or court order;
(d) reasonable suspicion of fraud, abuse, or risk to the security of the Platform.

11.2. Discontinuation of the Platform. Crowly may, at its sole discretion and for any reason, discontinue the Platform, in whole or in part, permanently or temporarily, subject to the following:

(a) Standard prior notice: notice to active Users by email at least 30 (thirty) days before the effective discontinuation date.
(b) Pro-rata refund: Users of paid Plans will receive a refund proportional to the period already paid and unused from the effective discontinuation date, calculated on a daily basis (pro rata die) on the amount actually paid in the last charge, processed in accordance with Clause 5.5.
(c) Data export: where technically feasible, Crowly will provide means for the User to export their Content before termination, within the notice period.
(d) Immediate discontinuation in exceptional situations: Crowly may discontinue the Platform with less than 30 days' notice, or immediately, in cases such as technical impossibility, legal requirement, judicial or administrative decision, discontinuation or unavailability of essential third-party services (AI providers, cloud infrastructure, payment processors), economic unviability of the service, security reasons, or fortuitous events or force majeure. In these cases, the pro-rata refund for paid Plans will be maintained, as set out in item (b) above.

11.3. No guarantee of continuity. The User acknowledges and accepts that the continuity of the Platform is not guaranteed, given the emerging nature of the market in which Crowly operates (optimization of visibility in artificial intelligence models), subject to regulatory, technological, and commercial-viability changes. Discontinuation carried out under this Clause 11.2 does not give the User any right to compensation beyond the pro-rata refund provided for here, particularly with respect to lost profits, loss of business opportunity, loss of revenue, or moral/non-material damages.

11.4. Termination by the User. The User may close their Account at any time, by request on the Platform or by email to contato@gocrowly.com.

11.5. Data handling after termination. After termination, personal data will be handled in accordance with the Privacy Policy, subject to legal retention periods.

12. Changes to the Terms

12.1. Crowly may modify these Terms at any time. For material changes, we will notify the User by email or notice on the Platform at least 15 (fifteen) days before they take effect.

12.2. Continued use of the Platform after the changes take effect implies tacit acceptance of the new Terms. If the User does not agree, they may cancel their subscription under Clause 5.

13. General Provisions

13.1. Governing law: these Terms are governed by the laws of Brazil.

13.2. Venue: the courts of the District of São Paulo, State of São Paulo, Brazil, are elected to resolve any dispute arising from these Terms, with express waiver of any other, however privileged, except for the right of an individual (natural-person) consumer to bring an action in the venue of their own domicile (CDC, art. 101, I).

13.3. Severability: the eventual nullity or ineffectiveness of any clause of these Terms will not affect the validity of the others.

13.4. Communications: all formal communication between the parties will be deemed valid when sent by email to the registered addresses.

13.5. Assignment: Crowly may assign these Terms to third parties in the event of corporate reorganization, merger, acquisition, or sale of assets, with at least 30 (thirty) days' prior notice to the User.

13.6. No waiver: Crowly's tolerance of a breach of any clause does not imply a waiver of the right to require future compliance.

13.7. Mandatory prior mediation. Before filing any lawsuit related to these Terms, the parties undertake to attempt to resolve the dispute amicably through direct negotiation, for a minimum period of 30 (thirty) days from the formal notice of the dispute, sent by email to the contacts set out in Clause 14. If this period elapses without agreement, either party may resort to the courts.

13.8. Limitation period. Without prejudice to the limitation periods applicable by law, the User and the Company agree to bring any claim, demand, or action related to these Terms within a maximum of 90 (ninety) days from becoming aware of the triggering event, under penalty of forfeiture of the right, except where the law establishes a different and mandatory period.

13.9. Fortuitous event and force majeure. Crowly will not be liable for any failure, delay, or unavailability arising from events beyond its reasonable control, including, by way of example: unavailability, change of terms, closure, or discontinuation of essential third-party services (AI providers such as OpenAI, Google, Anthropic, and similar; cloud infrastructure providers such as Supabase and Cloudflare; payment processors such as Stripe); internet connectivity failures; regulatory changes, judicial or administrative decisions; relevant climatic, health, social, or political events; cyberattacks against the Platform or its suppliers; and other cases of fortuitous event or force majeure provided for by law.

13.10. Limitation of the owner's personal liability. The User and the Company acknowledge that the Platform is operated by the owner identified in Clause 14 and that any demands arising from these Terms must be addressed exclusively against Crowly as a business activity, not extending, except as expressly required by law, to collaborators, service providers, business partners, or the personal assets of the owner not tied to Crowly's activity.

13.11. Confidentiality. Technical, commercial, strategic, financial, or operational information about the Platform and its owner, to which the User has access by reason of using the service (including, but not limited to, non-public features, beta tests, support conversations, and product roadmap), is considered confidential and may not be disclosed to third parties without Crowly's prior and express authorization.

13.12. Individual actions. To the maximum extent permitted by applicable law, the User and the Company agree to bring any claims, actions, or demands related to these Terms exclusively on an individual basis, and not as a party, plaintiff, or member of any collective, class, or group action, or a private public-interest action brought by a representative entity as a procedural substitute. This clause does not apply where the applicable law expressly guarantees the right to a collective or public-interest action as a non-waivable right, in which case the legal right prevails.

14. Owner Identification and Contact

Preferred contact channel:

Email: contato@gocrowly.com
Correspondence address: Avenida Paulista, 1636, Sala 1504, Cerqueira César, São Paulo – SP, ZIP 01310-200, Brazil

Identification of the operating owner: Crowly is operated by Lucas Oliveira, a natural person resident in Brazil. Complete tax identification details (CPF/CNPJ) will be provided upon a substantiated electronic request or as required by legal, regulatory, or judicial demand.

For specific questions about privacy and personal-data protection, see also the Privacy Policy.

This English version is an unofficial DRAFT translation pending legal review. The Portuguese version was legally reviewed and validated; last review: 05/03/2026.